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MASTERS IN DIGITAL MARKETING AND MARKETING COMMUNICATIONS

HOW DIGITAL TRANSFORMATION IS CHANGING MARKETING

Situated at the intersection of technology, marketing, and analytics, the M.S. in Digital Media and Marketing Communications explores the interplay between content, communications, and decision making, and prepares students for a range of careers in the digital media ecosystem. 

Overview

 

The M.S. in Digital Media & Marketing Communications provides cutting-edge knowledge and skills to thrive in a rapidly evolving technology landscape. As part of this programme, students will gain a holistic and nuanced understanding of the interplay between media, messages, and audiences.   


Courses within the programme reflect content creation, branding and strategy, message design, data analysis, and communication to audiences across multiple platforms in the current digital ecosystem.

 

Students will also benefit from the Global Exposure and Experiential Learning modules as well as a range of year-round seminars, workshops in communication, leadership, and entrepreneurship.

 

If you desire to stay ahead of the curve and influence the future of digital technologies and their role in consumer insights and behaviours, this programme is for you. 

Programme Leadership

Dr. Frank Mulhern 

Program Mentor - Masters in Digital Media & Marketing Communications - Jio Institute; 
Associate Dean of Research, Medill School of Media & Journalism, Northwestern University, USA

 

Dr Sriram Kalyanaraman

Program Chair – Masters in Digital Media & Marketing Communications - Jio Institute;  
Professor and Director- Media Effects and Technology Lab, College of Journalism and Communication, University of Florida

 

Programme Advisory Council

Dr. Aditi Bajaj

Co-Founder & CMO Tazzho; Adjunct Professor, Northwestern University; Santa Clara University, USA

Dr. Naveen Donthu

Katherine S. Bernhardt Research Professor, Distinguished Professor & Chair Marketing, Georgia State University, USA

Dr. Arvind Rangaswamy

Sr. Associate Dean for Research and Faculty Anchel Professor of Marketing, Pennsylvania State University, USA

Mr. Anish Shah

Director, Forrester Research, USA

Dr. Raj Sethuraman

Harold Simmons Chair in Marketing, Southern Methodist University, USA – Marketing Research

Mr. Samir Sheth

Consumer Product Marketing Lead at Twitter (Ex: Fitbit, Facebook, P&G), Twitter, USA

Faculty

Dr. Aditi Bajaj

Co-Founder & CMO Tazzho;
Adjunct Professor, 
Northwestern University
Santa Clara University

Dr. Ang Peng Hwa

Dr. Ang Peng Hwa
Professor, Communication and Information at
NTU Singapore

Dr. Frank  Mulhern

Associate Dean for Research, 
Northwestern University

Dr. Terence Lee

Associate Professor at
Murdoch University, Australia

Dr. Claire Tan

Branding and Communication at
SMU Academy, Singapore

Dr. Raj Sethuraman

Harold Simmons Chair in Marketing, 
Southern Methodist University, USA

Dr. Denish Shah

Barbara & Elmer Sunday Professor
Director, Social Media Intelligence Lab at Georgia State University, USA

Dr. Harsh Taneja

Assistant Professor, 
University of Illinois 
Urbana Champaign

Dr. Partha Krishnamurthy

Professor,
University of Houston 

Dr Seshadri Tirunillai

Associate Professor, 
University of Houston 

Ramachandran Venkataraman 

Vice President, 
Reliance Industries Ltd.

Holistic Learning

As an endeavour to develop the students holistically and make them industry-ready, Jio Institute incorporates a Holistic Learning Module in all its academic programmes. These are a set of learning experiences designed to help students develop the knowledge, skills and attributes expected of every graduate of Jio Institute.  

Global Exposure 

At Jio Institute, Global Exposure is incorporated as a core part of the pedagogy for academic programmes, to provide a holistic and global perspective to students. This module offers students multiple avenues to experience an international, cross-cultural environment and build the skills necessary to succeed in a global economy.

Experiential Learning 

Jio Institute aims to be a leading institute operating in a global ecosystem and to incorporate real-world applications into its core pedagogical elements. The students of Jio Institute will have the opportunity to engage in an immersion quarter that focuses on developing skills to prepare them for an interconnected global working environment.