MASTERS IN DIGITAL MARKETING AND MARKETING COMMUNICATIONS
Situated at the intersection of technology, marketing, and analytics, the M.S. in Digital Media and Marketing Communications explores the interplay between content, communications, and decision making, and prepares students for a range of careers in the digital media ecosystem.
Overview
The M.S. in Digital Media & Marketing Communications provides cutting-edge knowledge and skills to thrive in a rapidly evolving technology landscape. As part of this programme, students will gain a holistic and nuanced understanding of the interplay between media, messages, and audiences.
Courses within the programme reflect content creation, branding and strategy, message design, data analysis, and communication to audiences across multiple platforms in the current digital ecosystem.
Students will also benefit from the Global Exposure and Experiential Learning modules as well as a range of year-round seminars, workshops in communication, leadership, and entrepreneurship.
If you desire to stay ahead of the curve and influence the future of digital technologies and their role in consumer insights and behaviours, this programme is for you.
Programme Leadership
Dr. Frank Mulhern
Program Mentor - Masters in Digital Media & Marketing Communications - Jio Institute;
Associate Dean of Research, Medill School of Media & Journalism, Northwestern University, USA
Dr Sriram Kalyanaraman
Program Chair – Masters in Digital Media & Marketing Communications - Jio Institute;
Professor and Director- Media Effects and Technology Lab, College of Journalism and Communication, University of Florida
Programme Advisory Council
Dr. Aditi Bajaj
Co-Founder & CMO Tazzho; Adjunct Professor, Northwestern University; Santa Clara University, USA
Dr. Naveen Donthu
Katherine S. Bernhardt Research Professor, Distinguished Professor & Chair Marketing, Georgia State University, USA
Dr. Arvind Rangaswamy
Sr. Associate Dean for Research and Faculty Anchel Professor of Marketing, Pennsylvania State University, USA
Mr. Anish Shah
Director, Forrester Research, USA
Dr. Raj Sethuraman
Harold Simmons Chair in Marketing, Southern Methodist University, USA – Marketing Research
Mr. Samir Sheth
Consumer Product Marketing Lead at Twitter (Ex: Fitbit, Facebook, P&G), Twitter, USA
Faculty
Dr. Aditi Bajaj
Co-Founder & CMO Tazzho;
Adjunct Professor,
Northwestern University
Santa Clara University
Dr. Ang Peng Hwa
Dr. Ang Peng Hwa
Professor, Communication and Information at
NTU Singapore
Dr. Frank Mulhern
Associate Dean for Research,
Northwestern University
Dr. Terence Lee
Associate Professor at
Murdoch University, Australia
Dr. Claire Tan
Branding and Communication at
SMU Academy, Singapore
Dr. Raj Sethuraman
Harold Simmons Chair in Marketing,
Southern Methodist University, USA
Dr. Denish Shah
Barbara & Elmer Sunday Professor
Director, Social Media Intelligence Lab at Georgia State University, USA
Dr. Harsh Taneja
Assistant Professor,
University of Illinois
Urbana Champaign
Dr. Partha Krishnamurthy
Professor,
University of Houston
Dr Seshadri Tirunillai
Associate Professor,
University of Houston
Ramachandran Venkataraman
Vice President,
Reliance Industries Ltd.
Holistic Learning
As an endeavour to develop the students holistically and make them industry-ready, Jio Institute incorporates a Holistic Learning Module in all its academic programmes. These are a set of learning experiences designed to help students develop the knowledge, skills and attributes expected of every graduate of Jio Institute.
Global Exposure
At Jio Institute, Global Exposure is incorporated as a core part of the pedagogy for academic programmes, to provide a holistic and global perspective to students. This module offers students multiple avenues to experience an international, cross-cultural environment and build the skills necessary to succeed in a global economy.
Experiential Learning
Jio Institute aims to be a leading institute operating in a global ecosystem and to incorporate real-world applications into its core pedagogical elements. The students of Jio Institute will have the opportunity to engage in an immersion quarter that focuses on developing skills to prepare them for an interconnected global working environment.