MASTERCLASS ON DIGITAL MEDIA AND MARKETING COMMUNICATIONS:  

BRANDING IN A CHANGING

SOCIO-CULTURAL LANDSCAPE

26th November 2020

HOW DIGITAL TRANSFORMATION IS CHANGING MARKETING

18:30 – 20:00 (IST) 

Brand Strategist / Coach;

Founder - Brand Building - India

Dr. Ambi Parameswaran

Introduction

Societal changes are reflected in all elements of popular culture like movies, books, music, television etc. and often advertising is a good reflection of this changing society, and its relationships.  Media captures these changes through content and brands reflect these changes through various narratives they create to engage, involve and motivate their consumers. 

As part of Jio Institute’s upcoming programme on Digital Media and Marketing Communications, we would like to invite you to an interactive and informative masterclass on:

Branding in a Changing Socio-Cultural Landscape

by Dr. Ambi Parameswaran

The Masterclass will take the attendee through an array of old and new advertising to bring alive the idea that brand advertising is indeed a great reflection of the society we live in. This session will also explore how Indian society has changed by examining different brand narratives and shall pose questions on the changes we can expect in the future, the socio-cultural waves that some brands have managed to ride to find success and more. 

Speaker

Dr. Ambi Parameswaran

Brand Strategist / Coach;

Founder - Brand Building - India

Dr. Ambi Parameswaran is a Brand Coach, Brand Strategist and Founder of Brand-Building.com, a Brand Advisory. In a career spanning 35+ years, Dr. Ambi has handled assignments in marketing, sales and advertising with Rediffusion DY&R, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. He has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others.

He served as VP, then as CEO of FCB Ulka from 2003 to 2013.  Dr. Ambi has been contributing articles to business publications, has conducted branding workshops for Indian/ MNC organizations and industry bodies like CII, FICCI, AIMA, OPPI etc.; he has spoken at TEDx and at the Kellogg India Summit at Northwestern University and Cornell University; he is an Adjunct Prof of Marketing at SPJIMR and a guest faculty at IIMC, IIMA, MICA and ISB.

Dr. Ambi now has nine books to his credit including : “FCB-Ulka Brand Building Advertising – Concepts and Cases I & II [with Kinjal Medh]”; "Building Brand Value - Five Steps to Building Powerful Brands” (Winner of 2007 NTPC – DMA Book Prize], "For God's Sake - An Adman on the Business of Religion", "Strategic Brand Management Indian Version" [with Prof K L Keller and Prof I Jacob]. He it the author of bestselling books "Nawabs Nudes Noodles - India Through 50 Years of Advertising" [a finalist at Crossword Popular Book Awards 2017], and "SPONGE- Leadership Lessons I Learnt From My Clients" [Fin Express #1 Bestseller]. In September 2020 he launched his tenth book, "SPRING- Bouncing Back From Rejection".

Dr. Ambi served as the President of AAAI [2014-16] and President of Ad Club Bombay [2003–05]. He served on the Board of Governors of IIMC from 2007-2017; he is an independent director on the board of Galaxy Surfactants Ltd, THG Publishing Ltd, Qube Cinema Systems P Ltd, FDC Ltd [mrfs of Electral] and Rediff.com India Ltd. He received the Distinguished Alumnus Award from IITM in April 2009 and from IIMC in November 2018. He has a PhD from Mumbai University, an AMP from HBS and Executive Coaching Certification from CFI.

  • Understand the changes happening in society and how brands reflect these changes 

  • What are socio- cultural changes and how do they affect the market trends

  • Importance of understanding societal change for brand building 

  • Popular culture and advertising narratives in changing times

  • Much more. 

Key Learnings

  • Young Professionals

  • Brand Managers

  • Media & Communications Professionals

  • Project Leaders and Managers

  • Consultants and Educators

  • Entrepreneurs

  • Branding Enthusiasts

  • Sales and Marketing Leaders

  • Anyone interested in learning about media communications, brand marketing and advertising. 

Who Should Attend?

  • Instagram
  • Facebook
  • LinkedIn
  • YouTube

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