Speakers

Dr. R. A. Mashelkar

Chancellor - Jio Institute

Padma Vibhushan, National Research Professor & Former Director General - CSIR, Government of India

Dr. R.A. Mashelkar, National Research Professor, has been the Director General of Council of Scientific and Industrial Research, Chairman of National Innovation Foundation as also the President of Indian National Science Academy, Global Research Alliance and Institute of Chemical Engineers (UK).

 

In recognition of his pioneering research contributions in polymer science & Engineering, he has been honoured as a Fellow of Royal Society, Foreign Fellow of US National Academy of Science as also Engineering, Foreign Associate of American Academy of Arts and Science & Fellow of US National Academy of Inventors.

Dr. R.A. Mashelkar, National Research Professor, has been the Director General of Council of Scientific and Industrial Research, Chairman of National Innovation Foundation as also the President of Indian National Science Academy, Global Research Alliance and Institute of Chemical Engineers (UK).

In recognition of his pioneering research contributions in polymer science & Engineering, he has been honoured as a Fellow of Royal Society, Foreign Fellow of US National Academy of Science as also Engineering, Foreign Associate of American Academy of Arts and Science & Fellow of US National Academy of Inventors.

Dr. Dipak Jain

Vice Chancellor - Jio Institute

Former Dean - Kellogg School of Management, USA & INSEAD, France

Dr. Dipak Chand Jain is the European President and Professor of Marketing at CEIBS. Dr. Jain’s influential career spans nearly four decades as an educator, a senior business school administrator, and a consultant to corporations and governments.

Prior to being named Sasin’s Director in 2014, he served from 2011 to 2013 as Dean of INSEAD, an international business school with campuses in France, Singapore and Abu Dhabi. Before joining INSEAD, Dr. Jain was Dean of Northwestern University's Kellogg School of Management from 2001 to 2009.

He earned his bachelor’s degree in statistics (1976) with Honors from Gauhati University, where he taught for four years before enrolling in the University of Texas (Dallas), where he completed his Ph.D in Marketing in 1986.

Among the many distinctions for his teaching and service, Dr. Jain received the Pravasi Bharatiya Divas from the Prime Minister of India, an award that recognizes exceptional leadership contributions of overseas Indians.

Dr. Frank Mulhern

Associate Dean for Research, Medill School of Journalism, Media and Integrated Marketing Communications, Northwestern University, USA

Dr. Frank Mulhern is Professor, Associate Dean and Department Chair for Integrated Marketing Communications at Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University. He specializes in research on the economics of marketing, the impact of media technology on marketing communications and the role of employees in customer experiences. He holds the Hamad Bin Khalifa Al-Thani Chair at the Medill School.


Dr. Mulhern conducts research on marketing communications, media technology, the link between employee engagement and marketing, and the impact of economic factors on marketing communications. His research has appeared in numerous scholarly journals including the Journal of Marketing, Journal of Marketing Communications, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing and Journal of Business Research. He is the co-author of the textbook, “Marketing Communications: Integrated Theory, Strategy and Tactics”.


He has taught numerous courses in Medill’s IMC program including Marketing Management, Integrated Marketing Communications, Media Economics and Technology, Database Marketing, and Marketing Research.


Dr. Mulhern conducts executive education and speaks at corporations and universities in the U.S., Europe and Asia. He was previously on the faculty at the Smeal College of Business Administration, Pennsylvania State University. He earned his Ph.D. in Marketing from the McCombs School of Business, University of Texas at Austin.

Mr. Jim Lecinski

Former Vice President - Google, USA, Faculty - Medill School of Journalism, Media, Integrated Marketing, Communications and Kellogg School of Management, Northwestern University, USA

Jim Lecinski is a marketing educator and advisor. His focus is Marketing Strategy and Digital Transformation.   He has 30 years of experience driving successful business results for major brands by developing and implementing integrated, multi­channel, and digital marketing programs. 


Following a notable twelve-year career at Google, where he was Vice President of Customer Solutions for the Americas and counseled leading marketers on how to adapt their businesses and marketing to win in today’s new digital world, Jim is now a Clinical Associate Professor of Marketing at Northwestern University in both the Medill and Kellogg School's graduate programs. 


Jim is a recognized expert, in­-demand consultant and keynote speaker on Marketing Strategy and Integrated Marketing at significant industry events and conferences. His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes. 


Jim's newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing AI in Marketing” will be published by Stanford University Press in late 2020.

Mr. Jonathan Copulsky

Former Chief Marketing Officer - Deloitte; Faculty - Medill School of Journalism, Media, Integrated Marketing Communications and Kellogg School of Management Northwestern University, USA

Jonathan Copulsky is an innovative marketing leader, growth strategist, and thought leader with over 35 years of experience working at the intersection of brand, marketing strategy, content marketing, and marketing technology. As a CMO, consultant, and board member, Copulsky brings the ability to anticipate customer needs, reposition brands, architect fresh “go-market-solutions,” creatively apply new technologies, streamline customer-facing operations, build strong teams and engage diverse stakeholders to deliver measurable and impactful results.


Thought leadership has been a constant throughout Copulsky's career, with more than 35 bylined articles and interviews with leading business journals, such as The Wall Street Journal, Fortune and Business Week. His critically acclaimed book, "Brand Resilience," a brand risk management primer, was published in 2011. He also co-authored "The Technology Fallacy: How People Are the Real Key to Digital Transformation" in collaboration with MIT Sloan Management Review.


Copulsky is a member of the advisory boards of Applied Marketing Analytics and the Medill Spiegel Research Center. Copulsky has been teaching in the IMC program since January 2015. He teaches classes on branding, marketing innovative solutions and marketing technology.


Copulsky obtained his B.A. from Haverford College and his M.B.A from the Stanford University Graduate School of Business, where he was an Arjay Miller Scholar.

Michelle F. Weinberger

Faculty - Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University, USA

Professor Michelle Weinberger is a tenured associate professor in the Integrated Marketing Communications department at Medill. She has been on the faculty at Northwestern since 2009. She has taught over 1,000 Consumer Insight students at Northwestern and teaches across full time, part time, undergraduate, and executive education programs.


She also co-teaches Advanced Cultural Insight Methods for Consumer Behavior. IMC Master’s students have awarded her the “IMC Professor of the Year” award multiple times and undergraduate students have placed her on the Faculty “Honor Roll.”


Her research takes a sociological approach to understanding consumers, stakeholders, and marketplace actors and is published in journals such as Journal of Consumer Research, Journal of Advertising Research, European Journal of Marketing, International Journal of Advertising, and Consumption Markets & Culture. Weinberger is an active member, conference reviewer, contributor, and mentor of the Association for Consumer Research, American Marketing Association, and Consumer Culture Theory Consortium.


She is a member of the Editorial Review Boards of the Journal of Consumer Research and Journal of Marketing, two of the top journals in the field and has served as an elected board member at the Consumer Culture Theory Consortium and The American Sociological Association section on Consumers & Consumption.

Dr. Rajkumar Venkatesan

Faculty - University of Virginia, USA

Professor Rajkumar Venkatesan teaches "Marketing Technology Products," "Marketing Strategy" and Marketing Analytics at Darden. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing and the global political economy. His research has appeared in several journals, including The Review of Economics and Statistics, Journal of Marketing, Journal of Marketing Research, Marketing Science and Harvard Business Review. He is also a co-author of the book Cutting Edge Marketing Analytics. 


Many of his research publications have been recognized with prestigious awards, such as the Don Lehmann Award for the best dissertation-based article, the MSI Alden G. Clayton and the ISBM Outstanding Dissertation Proposal awards, and the ISBM award for long-term contributions to business-to-business marketing. He was selected as one of the Top 20 rising young scholars in marketing by the Marketing Science Institute, one of the Top 40 professors under 40 by Poets & Quants, and recognized among the Top 5 percent of marketing strategy scholars by the Journal of Marketing Education.  


Venkatesan has consulted with firms in the technology, retailing, media, industrial goods and pharmaceutical industries. He has developed custom executive education programs or data analytics software for Capital One, Explore Learning, General Electric, General Dynamics, HBO, IBM, Johnson & Johnson, MAS Holdings, Pitney Bowes, Porsche MHP, Rosetta Stone, SAP and Teradata. For his work with IBM, he was recognized as one of the finalists for the Informs Practice Prize Competition. 

Dr. Larry Birnbaum

Professor, Computer Science, Northwestern University, USA

Larry Birnbaum's research and teaching focus on applied Artificial Intelligence, natural language processing (NLP), intelligent information systems, social media data analytics, machine learning, with applications to media and journalism. 


A key focus is on methods for the automatic generation of content by machine, including specifically the automatic generation of narratives from data.  Another important area of Larry's research is intelligent information systems, including models of automatic and contextual search and information diversity. 


A third focus is on preference predication and recommendation using social media data. More generally, projects in Larry's lab are aimed at automating and supporting all aspects of the "content pipeline," including research, content generation, content distribution, and user interaction with content.


Dr. Birnbaum holds an undergraduate, graduate and PhD degree in Computer Science from Yale University.

Mr. Sunder Madakshira

Head of Marketing - Adobe, India

Sunder Madakshira is the Head of Marketing of Adobe, India. In this role, he is leading a team of marketers across all businesses and routes to the market. He is responsible for building a multiyear strategy for building Adobe brand awareness, and partners closely with country leadership to grow the Adobe business in India.


Sunder has held leadership roles for over 24 years in Sales and Marketing with companies such as Hindustan Unilever, WIPRO, VISA, SAP and Infosys. He specializes in brand management, thought leadership and lead generation functions of marketing.  He is considered a pioneer in Data Driven Operating Models (DDOM) in B2B marketing in India.


He is a recognized speaker in industry forums such as ASSOCHAM, NASSCOM and CII. His views on marketing have been quoted by publications such as Forbes, The Economic Times, Mint, Times of India and Hindu Business Line.  His weblog www.madakshira.com has 150,000 subscribers.


He shares his expertise in Marketing and Sales with B school students in India and abroad including IIM’s in Ahmedabad, Kolkata and Bangalore. Internationally, he has spoken at The Columbia Business School, New York, The Stanford Business School in California and The London School of Business, London.


He is learning to play the Indian stringed instrument, the Veena. He volunteers his time with the non-profit organization Madhvacharya for the Youth, which seeks to create awareness about Indian scriptures amongst the youth.

Mr. Alan Schulman

Alan is an Executive Creative in Brand Advertising/Content, Digital Marketing and Experience Design. He helps brands, marketers, networks & publishers, government agencies and non-profits tell unique and compelling stories and across all media channels and digital experiences. He also consults with Brand Marketers and Agencies on Data-driven Storytelling Content platforms enabled via AI ML and RPA. 

Founder and Chief Content Officer - Contagious Content, USA ; Former Chief Creative Officer, Deloitte Digital and SapientNitro, USA

Mr. John Parker

Senior Program Director - Executive Education & Faculty, Kellogg School of Management, Northwestern University, USA

John Parker is a Clinical Assistant Professor of Executive Education and Senior Academic Director at Kellogg, teaching Digital Marketing and other customer-related topics. He is currently leading a new initiative to develop and implement Kellogg ExecEd's digital distance learning strategy, beginning with a series to keep Kellogg alumni at the leading edge of marketing thinking through live Telepresence sessions with leading faculty. John also leads many of Kellogg’s relationships in Latin America.


Previously he was CMO for Zurich Insurance, where he designed and built a best-in-class marketing function in North America. John spent the early years of his career as a partner at McKinsey, where he was a co-leader of the insurance practice. He has an MS from the Sloan School of Management at MIT, and a BA in Economics Magna Cum Laude from Harvard.

Mr. Nitin Garg

Head (Tech. & Telco) for APAC – Facebook, Singapore; Former Marketing Director, Foxconn, India

Nitin is the Industry Head (Tech. & Telco) for APAC, Facebook. He leads business relationship with some of the world's largest tech. & telco companies in South East Asia, Australia, Japan & South Korea and is responsible for delivering strong business narrative, driving revenue & platform monetization. He partners with these big businesses to help them to achieve strong & measurable business outcomes by leveraging the power of Facebook, Instagram, WhatsApp & Messenger
He is an award-winning sales & marketing professional and a digital enthusiast with 16 years of experience in creating & nurturing brands in diverse categories like CPG, Media, Technology & Consumer Electronics. He has worked with brands like Facebook, Samsung, Four Square (Phillip Morris International), Mint (The Wall Street Journal & Hindustan Times collaboration) & InFocus (Foxconn Technology). I have a proven track record of delivering robust business strategy, new product launches, building brand equity, developing effective go-to-market mix, driving monetisation through advertising solutions and building capability in the sales & marketing function. I have also demonstrated significant success in growing small niche brands into dominant market positions across geographies in India.

 

Dr. Rita Denny

Rita Denny applies an anthropological framework to consumer behavior across the globe, calling on linguistic, semiotic and symbolic traditions for interpreting attitudes, perceptions and practices. Rita’s work supports strategic development of products, services and brands as well as communications strategies for Fortune Global 500 companies, government agencies and public institutions. Rita holds a Ph.D. in Anthropology from University of Chicago. With Patricia Sunderland she is the author of Doing Anthropology in Consumer Research and editor of Handbook of Anthropology in Business. She is a dedicated Lake Michigan swimmer.

Practica Group, USA; Executive Director, EPIC People, USA; Faculty - Medill School of Journalism, Northwestern University, USA

Mr. Aditya Bhat

Head, Jio Creative Labs, India; Founder - Business of Ideas, India

Aditya Bhat is an entrepreneur, a marketing consultant, a public speaker, a professor and  a creative content developer.


He is the Head of Jio Creative Labs has to his credit over 40 original TV formats  along with some path breaking marketing campaigns. He is amongst the very few who have worked with India's Prime Minister Mr Narendra Modi, as a part of his think tank. He has also been the creative mastermind behind several campaigns for leading brands in the country. His creative approach, the blend of content and purpose, has won him the accolade of being featured in Campaign Asia's Power List 2020, amongst Asia Pacific's 50 most influential and purposeful marketers.


As an academician, he has trained more than 20000 marketing students in the last 19 years.

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