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A Symposium on

Consumers, Technology & Data – Driven Marketing 

July 8-10, 2020 

18:00 – 20:30 IST
 

Introduction

Jio Institute’s first Digital Symposium on Consumers, Technology & Data-Driven Marketing, was a curated and content rich digital event spread over three days, attended by over 1,300 participants who logged in from 24 different countries to learn from and interact with subject experts from renowned universities as they covered an array of significant topics pertaining to the digital media space. 


The theme for the symposium sits right at the cusp of two Master's programmes that Jio Institute will launch in July 2021: programmes in AI & Data Science and in Digital Media & Marketing Communications. 


Day1: Artificial Intelligence in Marketing and the AI Canvas
Day2: Marketing Technology: Rich Options, Tough Choices 
Day3: Developing Deeper Consumer Insights through Cultural Analysis 


The concepts explored on each day of the symposium successively built on each other, allowing the audience to get insights from the experts on the landscape of AI and marketing technologies and how it is shaping practices. The symposium brought together distinguished academicians and industry experts from different parts of the world on a single platform. Thus creating an enabling environment for knowledge sharing and knowledge exploration as they not only shared their expertise and but also interacted with each other to deliver new perspectives.


At the end of the three days, the audiences gained an understanding of the key trends, the impact of exponential technologies - including AI on Marketing and insights on the evolving new age consumers. 

Speakers

Dr. R. A. Mashelkar

Chancellor, Jio Institute, India; Padma Vibhushan, National Research Professor & Former Director General – CSIR, Government of India
 

Dr. Dipak Jain

Vice Chancellor, Jio Institute, India; Former Dean, Kellogg School of Management & INSEAD, Paris

Dr. Frank Mulhern

Associate Dean for Research, Medill School of Journalism, Media and Integrated Marketing Communications, Northwestern University, USA

Jim Lecinski

Former Vice President - Google, USA, Faculty - Medill School of Journalism, Media, Integrated Marketing, Communications and Kellogg School of Management, Northwestern University, USA

Dr. Rajkumar Venkatesan

Faculty - University of Virginia, USA

Dr. Jonathan Coplusky

Former Chief Marketing Officer - Deloitte; Faculty - Medill School of Journalism, Media, Integrated Marketing Communications and Kellogg School of Management Northwestern University, USA
 

Dr. Larry Birnbaum

Professor, Computer Science, Northwestern University, USA
 

Dr. Michelle F. Weinberger

Faculty - Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University, USA

Sunder Madakshira

Head of Marketing - Adobe, India

Mr. John Parker

Senior Program Director - Executive Education & Faculty, Kellogg School of Management, Northwestern University, USA
 

Dr. Rita Denny

Partner - Practica Group, USA; Executive Director, EPIC People, USA; Faculty - Medill School of Journalism, Northwestern University, USA
 

Mr. Alan Schulman

Founder and Chief Content Officer - Contagious Content, USA ; Former Chief Creative Officer, Deloitte Digital and SapientNitro, USA

Mr. Aditya Bhat

Head, Jio Creative Labs, India; Founder - Business of Ideas, India

Mr. Nitin Garg

Head (Tech. & Telco) for APAC – Facebook, Singapore; Former Marketing Director, Foxconn, India

Symposium Playlist

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© Jio Institute 2020